Explore Florence
like never before.

Welcome to
ClueGo Florence

See the most fascinating places in Florence.
Experience an adventure full of riddles to crack and local legends.
Discover the most authentic spots, events and traditions away from the crowds.

ALL LIVE, AT YOUR OWN PACE AND IN COMPLETE AUTONOMY.

CLUEGO stems from the experience of travelers and explorers
who, just like you,

love to have all the main points of interest in their destination at their fingertips, along with important historical and artistic information

want to visit a city in total freedom and autonomy, without having to follow guided groups or adhere to schedules

are intrigued by the lesser-known and more authentic spots, the most curious legends and stories known only to real locals.

What is ClueGo

ClueGo is the first Italian company specialized in self-guided
discovery walks which are a mix between a treasure hunt and
an interactive city tour.
Through our App, you can dive deep into the city you want to visit
and discover all those hidden gems that are not found on guidebooks.

Our goal is simple:

To offer you in one go and in a matter of seconds

  • What you can't miss in the city

  • A unique and original experience that will make your trip memorable

  • The local trivia and fun facts to amaze your friends when you return home

  • The complete autonomy and freedom of schedules

How it works

Choose your trail

Purchase the ClueGo Florence trail directly on the site or redeem a Gift Voucher.


Open ClueGo App

Once you make your purchase, you will
receive the game code and link to access
the Web App directly from your browser.
No download required!


Get walking!

Go to the starting point and start your tour. Through the App, you will receive information about your adventure and puzzles to solve.

What will you discover?

Here is a little taste.

Impossible works and inventions

According to science, the bumblebee should not be able to fly.
Brunelleschi's dome remains equally unexplained to this day. Dive into the most mind-blowing discoveries and the lesser-known ones.

The intrigues and secrets of the Lords of Florence

Experience firsthand the shady plots of the films and books that tell the story of the Medici, the most powerful family in Renaissance Europe. Secret passages, cryptic messages hidden in paintings and boundless treasures.

The last district of authentic craftmanship

In the most visited cities, it is not easy to find genuine local products and avoid tourist traps. Find out where you can still find local stores and workshops for your travel memories.

The most fascinating spots and the most intriguing legends

Among wine windows, irreverent angels, and statues saved by tableware, amaze even real Florentines with what you explore.

The most authentic events and eateries

You cannot truly experience a city without immersing yourself in its social life. Choose from the many suggestions of restaurants and shops that enliven the beating heart of Florence, far from the tourist traps!

A few information about this trail

Distance: 3km
Duration: 2-3h

Start: Piazza SS. Annunziata
End: Piazza de' Pitti

Sites: 9
Riddles: 9

Price: 17.99€/group
(max 5 players per group)

Why choose ClueGo
for your trip to Florence

  • Don’t just visit a city, play with it!

    Immerse yourself in the local culture on a deeper level and let its secrets, hidden gems and traditions be your guide.

  • Impromptu daytrip?

    With ClueGo you instantly get the full itinerary and all the entertainment you need to make your trip memorable.

  • Share experiences and memories.

    Travelling is not just about taking photos and buying souvenirs. The best thing you can take home is a special moment shared with the people you love.

  • Kids will love it too.

    It is often difficult to entertain our little ones when there is walking involved. By involving them in the game, they won't want to stop!